los angeles: rag & bone store opening

© rag & bone - a california arrival for rag & bone

rag & bone is on the move, and not only in terms of style. this year has seen a dramatic retail expansion of the new york-based fashion brand, and the very latest store to open is in los angeles. the california outpost is housed in a modern building on melrose avenue and occupies a very grand 9,000 sq.ft. [836 sqm.], spread over two floors. for the design of each store, rag & bone incorporates much of the present basics of the premises and the same counts for this spot. the ground floor featured a lot of exposed brick, wooden beams and raw concrete floors, and these elements have been matched with solid brass racks and a mix of antique and industrial lighting and custom-made tables derived from sturdy materials such as stone, metal and oak. as any good design needs an eye-catching piece, a striking 19th-century new england cash wrap has been retrofitted with a marble top. the second floor accommodates a showroom and an events space. rag & bone's new store carries the brand's full range of men’s and women’s collections, jeans, shoes and accessories. location: 8533 melrose avenue [west hollywood].

© rag & bone - inside the new store