los angeles: nudie jeans house opening

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a swedish denim embassy of sorts opened its doors in los angeles. we're talking the nudie jeans house, the denim brand's novel concept of a combined store and wholesale office in west hollywood. it's a compact 600 sq.ft. space and located in one of the city's most popular shopping areas. the interior has scandinavian design elements but with a californian twist, featuring exposed wood beams and lots of natural light juxtaposed against antique fixtures and black chalk walls. there's a vintage architectural table displaying denim, whilst a traditional pfaff sewing machine sits in the window ready for repairs. outside, wrap-around wood decking with a built-in barbecue tops off the total nudie jeans brand immersion. mind you, because of its dual function the nudie jeans house operates as the west coast wholesale office from monday-wednesday, and welcomes shoppers on thursday-saturday. location: 710 north edinburgh avenue [west hollywood].

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