los angeles: bernhard willhelm 3000

© moca los angeles / photography: brian forrest - installation view of bernhard willhelm 3000

hailing from a sleepy town in the south of germany, bernhard willhelm [1972] is one of only a few fashion designers with a non-conformist approach to fashion, and crafting a quirky signature aesthetic along the way, who have gained the global limelight. willhelm acknowledges that the limited dynamics of his provincial background are in fact the very foundation of his irreverent and highly eclectic style, inspiring him to follow a an adventurous trajectory of [self] exploration and expression. after studying fashion with fellow german jutta kraus [1972] at antwerp's renowned royal academy of fine arts and the university of westminster in london, the two set up the bernhard willhelm fashion label in 1999.

currently on at the pacific design center in los angeles is an exhibition which explores the work of the two designers. entitled bernhard willhelm 3000 - when fashion shows the danger then fashion is the danger, the show follows the relocation of willhelm and his paris-based studio team headed by kraus, to the beachwood canyon neighbourhood in north hollywood. on display, in a scenography by artist philip wiegard, are a series of sculptural installations which aim to provide an opening to a dialogue between art, fashion, and blatant consumerism. mind you, next to video, photos, displays of ephemera and objects, the showcase also incorporates pieces from bernhard willhelm's a/w 2015 collection [on through may 17]. location: 8687 melrose avenue [west hollywood].

© moca los angeles / photography: brian forrest - installation views of bernhard willhelm 3000