london: zou pop-up store

© zou

an interesting pop-up store emerged in the streets of london's covent garden area. dubbed zou, it's set up by soichiro kimura and axel wang in collab with 127 brick lane, and features curated fashion, art and design amidst a semi-utilitarian setting of whitewashed walls, wooden paneling and a tiled floor. the temporary retail space carries a selection of women's items by leading fashion-forward labels such as ann demeulemeester, gareth pugh, maison martin margiela, rick owens and yohji yamamoto, and pairs these with pieces by emerging designers. the latter range includes blindreason, psperti, your future a.f.f.a.i.r. and steven tai. antenne books pitches in with a selection of art, design and photography titles from independent publishers, while link presents traditional, hand-printed furoshiki textiles. further sustaining zou's quirky vibe is the display of works by three emerging contemporary chinese artists: jingjing shen, shadow [xiaoxue] tian and yunting zhang. the trio collectively share authenticities within their experimental and challenging interventions in society and aim to investigate the invisible zone which is often considered as negative and uncomfortable [open through apr 28]. location: 17 endell street [covent garden].

© zou