london: tsiferblat café opening

© ziferblat

one very laid-back café with a cool concept and russian roots has popped up in shoreditch. called tsiferblat, it was founded in moscow by a group of poetry fans and has expanded to a handful of major cities across russia, the ukraine and now also to london. the group gathered at a cozy club house of sorts, tucked away in a moscow alleyway. this social meeting place of sorts - mind you, reciting poetry was just one of many creative debaucheries - laid the foundation of tsiferblat's bohemian network as it is now. the way the club house was financed was quite unusual but very much in line with its poetic roots: members and visitors would toss some money - whatever he or she deemed fair - in a suitcase next to the entrance.

tsiferblat's free-spirited concept has been somewhat tweaked but remains very much easily accessible and versatile, offering a welcoming and laid-back environment where you can hang out with friends, do some work online, throw a party, or perhaps team up with others for anything creative that comes to mind, and pour yourself as many cups of coffee or tea as you like. everything is free, but you pay for the time you spend here, it's as simple as that. occupying a spacious floor of 90 sqm. [969 sq.ft.] of a building in the heart of shoreditch - dare we say it's a well-chosen location? - the café is entirely furnished with a curated blend of vintage tables, chairs, sofas and other knicknacks, and has an open kitchen. location: 388 old street, second floor [shoreditch].

© ziferblat