london: woolrich store opening

© woolrich - pagoda prop

heritage brand woolrich, one of the oldest labels on the planet, expands its retail network with a new store in the heart of the soho area, home to many of the city's leading men's fashion depositories. the retail space encompasses a light and airy ground floor unit designed with a raised ceiling and raw hessian wall weave, resulting in an interior that has a heritage feel but with plenty of d.i.y. elements blended in to give it a contemporary twist. an antique pagoda serves as cashier's desk and welcomes shoppers into the store while vintage sporting equipment from baseball, tennis, and boxing to name a few, are displayed across the walls. the woolrich store not only carries the woolrich john rich & bros men’s and women’s collection, but also the directional woolrich woolen mills line. location: 81 brewer street [soho].

© woolrich - heritage meets d.i.y.