london: uniqlo flagship store renewal

© uniqlo / photography: hufton + crow

uniqlo opened its london flagship store on oxford street in 2007, and now almost a decade later, it has finally given eager shoppers access to its revamped and expanded premises after a year of preparations. the store now boasts a massive 2,240 sqm. [24,111 sq.ft.] spread over five floors and features an interior design by tokyo-based design firm wonderwall. the aesthetic is now in line with the brand's other flagships across the planet, showing similar fixtures and digital screens and led tickers, albeit all tweaked to fit the building. a highlight is uniqlo wearhouse london, a special area on the third and fourth floors where shoppers can immerse themselves in the lifewear concept, which embodies a quest to enhance individual lifestyles by delivering quality clothing that is functional in design and versatile to wear. here, the brand's core items for each season are presented, along with various items that capture london lifestyles. another addition is the new rooftop terrace which serves as an outdoor events space. the uniqlo flagship store carries the brand's full range of men's, women's and kids collections, including the coveted uniqlo and lemaire range. also making its debut is the uniqlo x hana tajima collection, a collab with a local fashion blogger, and to commemmorate the store reopening, a special liberty london for uniqlo collection. location: 311 oxford street [mayfair].

© uniqlo / photography: hufton + crow