london: several store opening

© several / photography: morgan

shoreditch is a hub of creativity with a global appeal, and with an accelerated pace the steadily growing influx of related businesses has transformed the area in one of the most dynamic on more levels than one. the retail and hospitality sectors have also seen dramatic growth, and have greatly contributed to a buzz that, as said, has gone global. it's not surprising that graeme fidler, a fashion veteran who has previously honed his skills as creative director at renowned high-end brands, decided to set up his newly established business here. called several, fidler now simultaneously juggles a menswear label, an e-commerce business and a design consultancy, and he has accommodated all three activities at the rochelle school, a well-known cluster of quirky creativity. the several label has its roots firmly embedded in british sub-culture, and offers a contemporary take on classic menswear with a strong focus on detail, quality and craftsmanship.

next to an online presence, several has also launched a retail space which occupies one of the victorian classrooms of the rochelle school. open by appointment only, the design of the shop is simple and functional yet betrays a keen eye for aesthetics. against a backdrop of whitewashed walls and wooden planking, the artfully repurposed vintage furnishings, linear shelving and modular displays conjure up a smart and inviting retail environment with a distinctly masculine touch. so, what's there to discover for you at several? next to the full range of items from its very own collection, the store stocks a curated collection of compatible brands and items. yes, you could say the offerings constitute several's take on the discerning lifestyle of today's urban dandy. currently on the brand list are coveted names such as doek, porter yohida, aspesi, mont-bell, dr marten's and levi's vintage clothing. location: rochelle school, arnold circus, studio L [shoreditch].

© several / photography: morgan