london: ready made go

© ace hotel / photography: peter günzel

this year's edition of london design festival is already in full swing, and obviously a hospitality concept high on aesthetic such as ace hotel partakes in the action. the hotel has teamed up with modern design review to curate a distinctive showcase of objects by a group of established and emerging designers from across the planet: philippe malouin, studio vit, tomás alonso, marcin rusak, hilda hellström and parsha gerayesh. entitled ready made go, it's held on the premises and many of the commissioned objects on display are for sale. interestingly, the brief of the show was to create objects that offer a solution to real challenges faced by a busy london hotel. the collection of objects commissioned, made and put into use for the annual design event and will then be incorporated into ace hotel's various settings for their continued use [on through sep 27]. location: ace hotel, 100 shoreditch high street [shoreditch].

© ace hotel / photography: peter günzel