london: product fitness 80

london: product fitness 80

© muji - business card case

muji is one of our all-time fav brands, crafting minimalist products that are truly fit for their purpose. the japanese retailer arrives at london's design museum with an interesting exhibition that finds its origins in the earthquake and tsunami that struck northeastern japan exactly one year ago. called product fitness 80, the showcase aims to redefine good product design. the natural disaster and the ongoing concern about damaged power plants prompted muji to rethink the way in which design impacts on the way we use energy. all products on display address the questions, what would happen if we used 20% less materials and energy in the actual process of making products? and in terms of the final object, what is then the role of the user in customising, re-using and recycling products in order to reduce energy consumption? the exhibition opens on thu - mar 8 [7.30pm] with a special but unfortunately sold-out presentation by industrial designers naoto fukusawa and panel discussion with fellow designers sam hecht and konstantin grcic, led by monocle's product-savvy frontman tyler brûlé. it opens to the general public the very next day, and if you pick up a flyer at one of the muji stores in town or show a receipt, entrance is free! location: shad thames [south bank].

© muji - memo pad