london: other shop opening

© other shop - from b store to other shop

kirk beattie and matthew murphy may have closed down their pioneering b store, a new fashion mecca at the same location is already in full swing. dubbed other shop, the focus is now entirely on emerging and new designers, with many labels exclusive to the store. the duo's excellent taste is evident in the brand list that currently includes mm6, christophe lemaire, stephan schneider, judy blame and marwood. next to its sharply-edited men's and women's apparel collections, the store carries a selection of accessories, homeware and books, and also accommodates to an in-store exhibition space. other shop has its own clothing line and already has got a few collabs with other fashion and lifestyle brands up its sleeve. location: 21 kingly street [soho]. 

© other shop - home of cool style