london: mcq flagship store opening

© alexander mcqueen - the mcq line comes of age through a brand new flagship

alexander mcqueen's diffusion line mcq has got itself a flagship store - its very first one - on london's increasingly fashionable dover street. the store occupies three floors, and features an interior that plays with different textures and surfaces. interestingly, it incorporates the building's exisiting elements, resulting in an eclectic but luxed-up retail environment that looks intimate yet hi-tech. the latter is emphasized through several innovations, notably the interactive table that allows to see and share past mcq shows and catwalk looks and the floor-length mirrors that include built-in cameras enabling you to take pictures when trying on clothes, and can then be sent by email to your friends. the new mcq flagship carries the full range of men's and women's items. location: 14 dover street [mayfair].

© alexander mcqueen - three floors of mcq in mayfair