london: lean dean

© nudie jeans

as an emporium of the finer things in life, liberty's offerings include a well-edited selection of brands that fall into its highly discerning scope. and that includes the contemporary designs by nudie jeans. launching today [5.30pm-7.30pm] on the department store's historic premises is lean dean, the swedish denim brand's latest unisex model. it's in fact the 11th model to join the so-called slim division with a fit that's straight from the top all the way to the bottom with a narrow leg opening, and similar to the other models it's made from organic denim. the launch of the lean dean is an exclusive one, and coincides with the brand's renewed shop-in-shop, which now features a setting of raw materials, such as leather, metal and wood that, similarly to a pair of nudie jeans, will age organically through wear and tear and thus creating a unique history. in celebration of both events, nudie jeans and liberty have created a unique film that you can see below. location: liberty, 210-220 regent street [soho].