london: le labo store opening

© le labo

founded in 2007, le labo's beginnings were modest to say the least. but the quirky vision and perseverance of co-owners fabrice penot and edouard roschi – mind you, le labo focuses on scents made of a single essence rather than blends – has paid off, and now almost a decade later the niche fragrance brand is a fixture in the luxury stratosphere, and supplies its fanbase through a growing network of stores across the planet. and we're not talkiing mere depositories, but branded boutiques with a distinctly designed aesthetic. just recently, the brand has added a new shop to its retail network, and this time in london's seven dials neighbourhood.

situated on the ground floor of a listed, late-18th-century building, it features an interior design that the founders created with their in-house design team. it's the company's third outpost in the british capital, and similarly to the company's other stores the backdrop looks slightly rustic, oozing an artisanal vibe, featuring a blend of custom-made furnishings, vintage items and a palette of subdued colours. the new le labo store carries the brand's full range of unisex fragrances, body and hair care products, scented candles and massage oils, and also offers the unique service to refill your empty perfume bottle with your fave scent. location: 48 monmouth street [seven dials].

© le labo