london: house of vans opening

© vans

as a leading global hub, london is an ideal stage for any brand to get a message across. the city's creative industry is one of its many trump cards, there's a sizeable demographic of subcultures around, and the supply of off-the-beaten-track sites seems endless. it's no wonder vans has decided to make a defining statement in the british capital with house of vans. the much-publicized venue opened last week right next to waterloo station. it's situated in an expansive, dungeon-like space below the railway tracks and measures 3,000 sqm. [32,292 sq.ft.]. house of vans aims to be a meeting place for london's multi-faceted urban scene, embracing its many subcultures - perhaps mostly the skating community - with an appealing set of facilities. the concept of house of vans takes cues from a similar venue which opened in new york city in 2010, and its most prominent feature obviously is a skatepark.

replete with plenty of ramps and bowls it challenges even the cockiest of skaters. but that's not all. accomodating underground culture as a whole, house of vans offers both emerging and established artists the chance to shine, featuring four studios with interactive workshops, a cinema, a gallery space, and also a performance space that is able to host 850 guests. vans' big boss steve van doren flew in to attend the opening party, as well as skateboard icons christian hosoi and tony alva who obviously showed off a few tricks on the ramps. afterwards a crowd of many illustrious names from the skating, surf and snowboard scene boarded a vessel for a party cruise on the thames. location: station approach road, arches 228-232 [lambeth].

© vans