london: hoi polloi restaurant opening

© hoi polloi / photography: ed reeve

the recent opening of ace hotel in london may have been a highly anticipated event for the city’s creative community, the very same can be said of the launch of hoi polloi, its new ground floor restaurant. an initiative by pablo flack and david waddington, the duo behind contemporary culinary haunts bistrotheque and shrimpy's, it’s an establishment which seamlessly – and not very surprisingly – fits into the ace hotel setting. designed by flack and waddington in collab with universal design studio, it’s a laid-back modernist brasserie but one with a meticulously designed setting. accessible throughout the day, serving breakfast, lunch, dinner, nightcaps and anything you might fancy in between, hoi polloi boasts a setting with a complex palette yet it wonderfully manages to make it suit every occasion.

the restaurant has a cutesy flowershop - dubbed that flower shop, and also part of ace hotel's tightly curated string of ground floor venues - as an unusual entrance. beyond the contemporary splendour of the restaurant unfolds with fluted timber-panelled walls, banquettes finished in pale pink leather, hexagonal timber flooring and eye-catching pendant lights by canadian designer philippe malouin. mind you, there's wifi and there are powerpoints, making the place ideal for working on your laptop while having a bite. hoi polloi is headed by executive chef simon henbery who has listed plenty of tasty bites and dishes - many prepared with locally sourced produce - on the elaborate menu that'll suit any palate for days.

dig into smoked salmon with mushrooms on rye, succulent pressed lamb, garnished with artichoke and radish, or chocolate cambrigeshire cream if you're a sweet tooth. it's all here in abundance. making the experience a multi-sensory one are musical director xavior roide, who has created sunday strings by xavior to accompany sunday brunch, while beat magazine has been appointed to arrange a number of musical gigs on the piano, and the lovely jonjo takes care of funky playlists. needless to say that hoi polloi is one of those places that quickly grows on you, making you come back again and again, at pretty much any time of the day. location: ace hotel, 100 shoreditch high street [shoreditch].

© hoi polloi / photography: ed reeve