london: grenson store opening

© grenson

grenson has just opened a third store in london. situated in the bloomsbury area [1] of town, it's the biggest of all of its stores in the british capital. the retail space boasts a stylish decor where lacquered birch is the prevailing element, beautifully captured in a shelving system that runs along one wall all the way to the back. opposite an elongated sales counter is placed, crafted from the same material. a latticed wooden ceiling is balanced out by a tiled floor and chequered rugs in matching hues. a sleek wooden table with two chairs and two sofas - all in a mid-century kind of style - are the only furnishings. the new grenson store carries the brand's entire men’s and women’s collection and also offers g:lab, its shoe personalisation program.
 
as it is the perfect place to interact with the brand's loyal following, grenson plans to host special customer events, including the bespoke service. at the beginning of each season customers will be invited to a private breakfast in the store, during which they can place their personal bespoke orders. this new shop will be the central drop-off and pick-up point for all repairs, and also carries far more sizes over styles than the usual pod stores elsewhere in london, and as such it'll be able to send out pairs for customers of these stores within 24 hours. and speaking of which: grenson has also launched a new pod store, situated a few blocks down the road in soho [2]. location [1]: 40 lamb's conduit street [bloomsbury]. location [2]: 13 meard street [soho].
 

© grenson