london: goodhood flagship store opening

© goodhood

jo sindle and kyle stewart have come a long way. the founding couple of goodhood fame, a directional style emporium which helped to put shoreditch on the global map of cool, have once again stepped up their profile with a brand new flagship in the neighbourhood. tucked away in a little side street, occupying 3,000 sq.ft. spread over two floors, the new store allows the founders to fully showcase their retail vision by way of a wide range of edited men's and women's fashion and lifestyle offerings. known to take matters into their own hands, sindle and stewart designed the store interior themselves. aiming for a welcoming retail setting that would also reflect the intimacy of their smaller previous shop, the goodhood flagship store features separate sections that harmoniously flow together.

at the same time the decor needed to be a statement of heightened sophistication, and more luxurious materials such as marble were introduced in the design. but don't expect anything over the top, the aesthetic is clean and simple with a playful accent here and there. the aforementioned shop sections are grouped by colour, theme or brand, and aim to offer shoppers a direction and help them understand what can work together. as said, this store offers a rather complete range of goods, featuring an impressive mix of directional brands such as junya watanabe, aesop, mm6, norse projects and perks and mini. make sure you drop by if you're hunting for trophies in the neighbourhood. location: 151 curtain road [shoreditch].

© goodhood