london: folk store opening

london: folk store opening

© folk - folk opens up shop in mayfair

casualwear brand folk further expands in london, opening a fourth outlet in a laid-back corner of the prestigious mayfair area. measuring approx. 75 sqm.,  the store is designed in collab with iya studio and features similar design elements to the existing stores with the use of wood cladding, marble heads from sculptor paul vanstone and rope hung lights. design touches such as tables and benches made from old pottery wareboards, not only match folk's brand identity but also give the retail space a welcoming vibe. the new store carries the brand's full range of menswear and shoes for men + women, and womenswear will be added to the merchandise when it'll be launched next season. location: 12-14 shepherd street [mayfair].

© folk - a laid-back and friendly vibe