london: edwin store opening

© edwin - prime denim's new shoreditch home

japanese premium denim has a new home in london. located amidst directional menswear peers, edwin opened its new digs in the booming shoreditch area. designed in collab with artist mark amos, the interior mimicks an old school denim depository and features a expansive floor-to-ceiling denim wall that showcases edwin's mainline collection. the retail space is spiced up with a striking range of specifically sourced historical props and japanese vintage accessories. and taking a contemporary environmental stance, the abundance of timber was sourced from salvaged scaffloding boards, and really adds up to the store's rugged style. location: 47-49 charlotte road [shoreditch].

© edwin - inside the store, opening party mob [top to bottom]