london: dover street market store renewal

© dover street market

mimicking fashion's volatile trajectory, dover street market is known to morph into a cool different guise with equal verve. the london original - as you know additional branches have been launched in tokyo, new york and beijing - has just revealed its new feathers for the coming season, featuring a range of tantalizing new shop settings and new brands across all four floors. the latest transformation is anchored by window installation of huge suspended flowers created by designer elena dawson that adorn the store windows. the basement features a redesigned event space by streetwear designer bianca chandôn, while a new a fancy space on the first floor, adorned shiny metal paneling and displays, marks dior's arrival. one floor up is where molly goddard's quirky frocks make their debut in a dollhouse-like setting, and the top floor is now home to a new space to thom browne's newest women's collection. additionally, a number of fresh, up-and-coming brands have been added to dover street market's tightly edited offerings, and the ones that have made creative director rei kawakubo's discerning cut include liam hodges, danielle romerilnicomede talavera, mansur gavriel and pigalle. location: dover street market, 17-18 dover street [mayfair].

© dover street market