london: dior homme store opening

© dior / photography: adrien dirand

this year, london is a focal point for the house of dior. not only has the french fashion house hosted its cruise 2017 collection amidst the imposing historic splendour of blenheim palace, a stone's throw away from the buzzing british capital, but it has also timed the event with the opening of a combined flagship store in the city's prestigious mayfair district for both its dior and dior homme collections. designed by new york city-based architect and longtime collaborator peter marino, it's an expansive store that covers four floors of two adjacent buildings on new bond street, one of the most coveted addresses in town. dior homme occupies the lofty basement section of the premises, featuring an understated setting that pairs pristine white walls, chevron parquet flooring, and sleek shelving and displays. the new store carries the full fange of the men's line's apparel items, accessories and shoes. location: 160-162 new bond street [mayfair].

© dior / photography: adrien dirand