london: designmania

the london design festival kicks off today, and london being one of the planet's leading creative hubs, you can expect a massive program of interesting, cool and innovative showcases, presentations and debates in various categories by directional creatives from britain and abroad. these past editions, the festival has quite literally raised its visibility through the landmark projects, an exciting ongoing program in which prominent public spaces throughout london form a blank canvas for top architects and designers to experiment with new materials and processes. the festival's audiences are significant and still increasing, with an estimated 350,000 direct visitors to events listed as part of last year's edition. these tend to be from four broad groups: the public, design professionals, students and overseas visitors [on through sep 25]. click [here] to view the full program.