london: burberry men's store opening

© burberry - a first in the u.k.

after opening dedicated menswear stores in milan and amsterdamburberry has launched its first u.k. men's store in london's knightsbridge area. in line with the brand's retail aesthetics, the store features an interior that incorporates a wide variety of british craftsmanship. most details and elements have been custom-made, from furniture pieces and panelling, to the light fixtures and the plasterwork on walls and ceilings. and as all of burberry's new generation stores, there's a lot of hi-tech blended into the decorum. over 50 speakers and 100 screens feature enable a total brand immersion through digital emotive content that is visible throughout the 11,300 sq.ft. [1,050 sqm.] store. staff carry ipads that provide your purchase history and preferences. burberry's new men's store carries all of the brand's menswear lines, and features the largest tailoring space in the country. this service allows male shoppers to choose from a wide variety of suits, have it tailored and delivered within 48 hours. needless to say that all collections are available here, including the highly coveted burberry prorsum line. location: 16-18 brompton road [knightsbridge].

© burberry - fancy men's domain