london: burberry brit store opening

© burberry - the new burberry brit store beckons london hipsters burberry recently opened its first store in london dedicated entirely to burberry brit, the luxury brand's younger and more casual collection of men's and womens's apparel. located smack in the middle of covent garden, the shopping zone of its target market of hipster shoppers, the store measures 10,000 sq.ft. and is the biggest in the country. designed by creative director christopher bailey, using british materials and heightened audio and visual technology, the result is a multi-functional and modern interior in which the merchandise is dynamically presented with moving fixtures and fittings that can alternate. the opening party pulled a big crowd of fashion peeps and celebs who were treated to a live gig by a burberry-clad life in film and dj set by current house model tom guiness. location: 41-42 king street [covent garden].
© burberry - inside the burberry brit store and the opening party gig by life in film [top to bottom]