london: bosideng s/s 2013 collection

© bosideng

in a previous post we talked about chinese fashion brand bosideng's bold move to open up shop in london. the brand's new s/s 2013 collection is a well-balanced blend of eastern and western culture with a focus on simple aesthetics and hidden details, and in particular the range of sportswear jackets ticks all of our boxes. the silhouettes are clean and contemporary with a comfortable fit, and offer a versatility to mix and match according to your every mood. bosideng's new collection is exclusively available at the brand's london flagship but can also be purchased online. store location: 28 south molton street [mayfair].

© bosideng