london: away pop-up store

© away

following the launch of a temporary retail space at homebase new york city last may, newly established travel goods brand away has crossed the big pond to open a pop-up in london's happening shoreditch district. situated just off redchurch street, the neighbourhood's main shopping artery. the interior design is a collab with local creatve consultancy campbell-rey, and presents an eclectic retail setting that's fitting for both its innovative luggage line and a curated selection of compatible products from other emerging brands. each month, the shop will draw inspiration from a different travel destination – as the exotic tiles at the far end of the store clearly signal, this month it's sunny marrakesh – as well as partner with london-based companies, such as frame, farm girl, our/london, propercorn, qnola, and suitcase magazine, to host a program of events, workshops, and talks. the away pop-up store will be operational for the next three months. location: 9 club row [shoreditch].

© away