london: another country store opening

© another country

paul de zwart knows a thing or two about good design. after co-founding influential style bible wallpaper, de zwart continued to do various stints in lifestyle with different hats and perspectives, before launching his own furniture brand another country in 2010. the longtime dutch émigré felt there was room for a company that not only celebrated the provenance of the product and design it was selling, but also embraced sustainable values as an antidote to many of today's high-priced, environmentally unsound, and fast turnover design brands. it's not surprising another country's designs call on the simpler and unpretentious forms of british country kitchen style, shaker, traditional scandinavian and japanese woodwork for inspiration, and that they're exclusively made from certified solid woods from the u.k. and europe.

and now, only four years on, another country takes its operations to new level by opening up a combined shop and showroom in london's swanky marylebone neighbourhood. the 1,400 sq.ft. [130 sqm.] space has been entirely redesigned and functions as the company’s new headquarters. the shop is situated on the ground floor and presents the brand's tables, chairs, desks stools and daybeds, as well as a collection of evergreen products and compatible items from companies around the planet. the latter range includes cutlery by david mellor, ian mcintyre pottery and light fixtures by workstead. the lower ground section is home to the showroom while a cutesy patio in the back allows shoppers to ponder new interior concoctions al fresco-style over a cup of coffee. location: 18 crawford street [marylebone].

© another country