kyoto: freitag factory

© freitag - a special showcase in kyoto

lifestyle brand freitag has quite a following in japan, and knowing that the appeal is inherent to the way its goods are manufactured, a cool exhibition opened at the urban research store in kyoto that sheds light on this process. simply called freitag factory, the design and creation of freitag bags is presented through the installation of a production unit of sorts in the store's basement section. next to work tables laden with sheets of used tarp, various tools - mind you, shoppers are able to select and cut their own tarp of choice when purchasing products of jpy 10,000 or more - and an abundance of colourful bags, totes and purses [on through sep 13]. location: 285 teramachi dori, enpukujimae-cho [central kyoto].

© freitag - that's the way freitag bags are made