japan: beams s/s 2012 collection

© beams - let's go neo-hawaiian!

anyone who's ever been shopping in japan knows beams. founded three decades ago, it has become one of the country's leading retailers and a fixture in many streets and shopping malls with an amazing variety of a-grade collections for the most discerning of shoppers. one of the hot trends that beams proposes for the sunnier climes ahead is neo-hawaiian, a style inspired by hawaii's iconic surf culture, and in particular sig zane's contemporary designs. this label's fabrics features an endless array of contemporary graphics and colours and beams has stocked up items that make you go hawaiian all the way. shown here are three items that we particularly like: a button-down cotton shirt by sig zane with bold tropical print, matching shorts by sig zane and a pair of vans sneakers. beams' s/s 2012 collection is available only at beams stores in japan and can also be ordered online [delivery in japan only].

© beams - summer trophies