jakarta: footurama surplus store opening

© footurama

an incubator of street style, the footurama collective is one of the corner stones of jakarta's flourishing youth culture as we know it today. founded little over a decade ago, initially as an apparel brand that later on evolved into an influential online magazine, it has nurtured an entire new demographic of digital-savvy indonesian consumers with an abundance of insights and ideas. it was only a matter of time that footurama's activities would eventually manifest again offline, and last year it took shape in a flagship store in the leafy kebayoran baru district. and now, less than a year later, a second store in the area has opened its doors at pasar santa, a traditional, roofed market place which has evolved into a nucleus of hipster shops and eateries by young entrepreneurs. called footurama surplus, it banks on a growing vintage trend amoung young jakartans, and mostly stocks tightly curated pre-owned goods. on the shelves you'll find men's and women's apparel, footwear, bags and accessories, in addition to select new items from coveted streetwear brands, such as supreme, wtaps, nike, adidas, and neighborhood. location: pasar santa, jalan cipaku 1 no. 75-77 [kebayoran baru].

© footurama