hong kong: y's store opening

© i.t

retailer i.t knows a thing or two about luxury brands, and during the many years it has operated multibrand stores across homebase hong kong, china, and a handful of other countries across southeast asia, the company has managed to nurture a sizeable demographic of fashion forward shoppers. not surprisingly, i.t's main focus remains hong kong – mind you, in terms of size and diversity in the region's fashion retail scene, it's rivalled only by tokyo – and since the appreciation of many brands have soared, i.t has opened a string of monobrand boutiques at an accelerated pace. its latest endeavour is a store dedicated to japanese designer yohji yamamoto's women's diffusion line y's in causeway bay, and the first of its kind in asia outside japan. the interior design, comprising of pristine white walls, wooden planking dipped in a similar hue, and pillars clad in slabs of mirrors, follows the aesthetic of y's boutiques in the land of the rising sun. furnishings are sparse, and consist predominantly of sleek steel clothing racks, shelving and two metal-clad tables. the new y's boutique currently stocks the full a/w 2016 women's collection. location: 50 paterson street [causeway bay].

© i.t