hong kong: thom browne store opening

© joyce

after setting up shop in new york and tokyo, a third thom browne store has bowed on hong kong's on lan street. this is a collabe venture with luxury retailer joyce which has been carrying the thom browne label for many years. the 2,200 sq.ft. [204 sqm.] store is designed by thom browne himself and realized by studio mellone. based on the designer’s original store in new york city. spread over three levels, it features a glass box enclosed staircase veiled with white blinds that weaves back and forth to connect the floors. similarly, the store interiors evoke an office from the late 1950s and early 1960s, featuring poured terrazzo floors, grey marble-clad walls, and the aforementioned signature window blinds. each section is furnished with cherry-picked continental mid-century furniture by the likes of paul mccobb, edward wormley and pierre jeanneret. the ground floor has a lobby-like feel. this area will have very minimal to no merchandise and will house a small lounge area with a giò ponti-style bar and stools. but there's plenty to shop elsewhere as the store carries the full range of the men’s collection, including shoes and accessories. location: 18 on lan street, shop 1 [central].

© joyce