hong kong: off-white store opening

© i.t

as the longtime creative director of rapper kanye west, the latter's superstardom - although at times a tad erratic but continuously audacious in style - is gradually rubbing off on virgil abloh. originally trained as an architect, abloh eventually shifted his focus to fashion, and launched his off-white streetwear line in 2012. marked by an aesthetic of edgy graphics and wear and tear, his pieces have the required street cred and the line is already stocked by a number of influential boutiques across the planet. but now the designer has upped the ante with a little help of i.t, a leading retailer in hong kong and china, and known to be at operating at the forefront of the global fashion scene. the two have joined forces, opening the very first off-white store in the city's causeway bay area.

situated on paterson street, an address where i.t has already clustered a number of its high-end boutiques, the store occupies a unit of approx. 800 sq.ft. [74 sqm.], and features an intriguingly dual interior design by new york-based architect dong-ping wong. a narrow corridor, flanked on either side by lush green vegetation replete with half a dozen sprinklers, ushers shoppers into a minimalist, quarry-like space with terraced walls. the concise space is furnished with a single red copper clothing rack which protrudes from the cement flooring, while other garments are suspended from ledges. to celebrate the opening, exclusive off-white merchandise was launched, including tees, basketball shorts and a windbreaker jacket with a very appropriate carrara marble motif. location: 51 paterson street [causeway bay].

© i.t