hong kong: neil barrett store opening

© neil barrett - neil and zaha are a match made in heaven there are many reasons to sum up to go back to hong kong...and that list just got a little longer. we're talking the opening of the neil barrett store - only the third one after opening up in milan and tokyo - at the landmark mall in the city's sheung wan area. and what a store it is! the interior is designed by starchitect zaha hadid, and is hypermodern and sleek. its concept is based on the idea of display landscape where each single object in the store acts as a piece in a puzzle and completes the cast of each other. objects are placed in a zen-like configuration, creating an atmosphere of spectacular sobriety. the idea also plays with the concept of the contrary between materiality and color, where the furniture pieces are white while the walls are concrete rough and the floor is polished black. the new neil barret features the brand's complete menswear line, and currently stocks the scuba-inspired a/w 2011 collection. location: 15 queen's road central, shop b22a [sheung wan].

© neil barrett - stunning, stunning, stunning...