hong kong: msgm store opening

© i.t

hong kong's retail scene is one of asia's most sophisticated, and its proximity to what now is the planet's biggest luxury market – yes indeed, that would be china – has further boosted its retail scene in size and diversity. but when only taking the local shoppers into consideration, both young and somewhat older, they know a thing or two about brands, quality and global trends, and they're certainly not afraid to spend. retailers are very aware of this susceptibility and the very best among them are constantly on their toes to cater to their highly discerning fashion needs. following the opening of the very first off-white store, a veritable scoop we've talked about in a previous post, leading retailer i.t innovates yet again by opening up shop for msgm, a milan-based brand whose popularity has continued to soar among a young global demographic.

this new outpost, measuring a little over 100 sqm. [1,076 sq.ft.], features an aesthetic designed by msgm's creative director massimo giorgetti. it's similarly minimalist as the milanese mothership, but the use of specific materials and display of abstract artworks by thomas raat infuse it with a sense of luxe – hey, this is hong kong! –  that's on a par with the string of other i.t retail units on the same block. the dutch artist is actually the first of a rotating schedule of creatives who will be having an in-store showcase. the new msgm store stocks the brand's full range of men's and women's apparel and accessories, in addition to a specially designed collection of five exclusive items, including a backpack, slippers, a cropped sweater and two one-piece dresses. location: 57 paterson street, shop a [causeway bay].

© i.t