hong kong: kapok store opening

© kapok

hong kong's quirkiest design store has expanded yet again, opening a sixth outlet in the city on the redeveloped pmq premises. kapok is known as a retail platform of emerging brands and its support of the local creative industry. as such it has gained a reputation as the place to go for nifty new designs in a string of categories. and pmq being hailed as hong kong's new hub for creative industries and related education institutes, it's a perfect match. the kapok shop is located on the ground floor of the 6,000 sqm. [64,584 sq.ft.] complex and features a low-key yet contemporary interior with hardboard shelving and display desks, set up in a variety of configurations. just like the other kapok stores it's comprised of three themes: fashion, lifestyle and gifts.

the store offers a tightly curated collection of local and international brands catering in a slew of categories. coinciding with the opening of the store at pmq is the kick-off of a series of collabs with fellow hong kong designers. the first project is with designer rex koo and presents kapok x simple people, a collection of tees, tote bags and illustrations. chosen by the kapok team, a number of well-known icons from film, music, art have been translated into simple geometric shapes, with carefully selected colour palette to represent their essence, including su li zhen and chow mo wan from wong kar-wai’s in the mood of love [2000], david bowie, andy warhol, bruce lee and karl lagerfeld. location: pmq, 35 aberdeen street, shop hg 10-12 [central].

© kapok