hong kong: joyce cast your vote booth

© joyce - hipster photo booth

the planet's leading retailers are the ones that use new technology to their advantage and playfully engage with their clientele at the same time. hong kong's joyce certainly knows how, launching the cast your vote pop-up fashion booth to celebrate the upcoming opening of a new store at the lee gardens, a luxury shopping mall in causeway bay. located just outside the premises, the booth welcomes celebs, stylists and hong kong’s best dressed from the streets to take quick snapshot. these will then be uploaded onto the joyce website and joyce facebook page for fans, and friends can vote, tag and like their faves. the top 30 style icons will win a cool miharayasuhiro camera and are to be immortalized by new york-based photographer erik madigan heck for a photo exhibition that will be unveiled at the opening party of the new store [booth is open through oct 16]. it's time to dress your best, people! booth location: 33 hysan avenue, ground floor [causeway bay].

© joyce - fancy a snap shot?