hong kong: i.t x craig & karl

© i.t - graphic fantastic

last year hong kong retailer i.t launched i.t hysan one, a massive wonderwall-designed flagship that not only elevated the company's overall retail standards to new heights, but also gained global attention from savvy shoppers and press alike. to celebrate the store's first anniversary, i.t have asked multitasking creative duo craig redman and karl maier a.k.a. craig & karl to create 20 icons inspired by the company's name, and dressed in fashion brands that are available in the store. this has resulted in a series of life-size light boxes adorning i.t hysan one's shop windows on street level and in the gallery below, and a special graphic exhibition is held at the store [on through may 13]. location: 1 hysan avenue [causeway bay].

© i.t - funny and fashionable