hong kong: hood by air pop-up store

© joyce

on top of trends, retailer joyce has been supplying discerning shoppers in hong kong, china and taiwan with the very latest from the planet's leading fashion capitals. it has an extensive network of multibrand stores, monobrand flagships, and from time to time also dedicated pop-up stores, that disperse the highly coveted merchandise. in the latter category falls a new temporary retail showcase for hood by air, the cult label of new york-based designer shayne oliver, at pacific place mall. since its inception in 2006, the streetwear collections have not only expanded, but they've also gone from strength to strength, and it now ranks firmly on the wish list of fashion-forward circles across the globe. the hood by air pop-up is embedded in a joyce multibrand store but has been given a distinct setting, marked by suspended chains and metal flooring, that emphasizes its street edge. featured is a specially designed capsule collection, in addition to pieces from the s/s 2015 runway collection [on through may 31]. location: pacific place, 88 queensway, shop 232 [admiralty].

© joyce