hong kong: g-star flagship store opening

© g-star - the planet's biggest g-star flagship opens in hong kong

today's retail superlatives come from the far east, and this time it's hong kong that underlines this reputation with the opening of g-star's biggest flagship on the planet. located in causeway bay, the store measures a whopping 680 sqm. spread over several floors and with all this space it's only obvious that the denim brand features its entire men's + women's apparel, accessories and shoes collection here. similar to other g-star stores, the shop interior is a contemporary mix of slabs of concrete, glass and wooden flooring. especialy for the store opening the raw art series travelling gallery is presented which demonstrates g-star's craftsmanship through a creative re-contextualization of denim as collectable art objects. the opening party pulled a crowd of hong kong celebs and guests from around the region who watched a rather spectacular opening ceremony with stunt men running down the façade of the building and a live gig by singer skylar grey. location: leighton centre, 77 leighton road [causeway bay].

© g-star - store interior, singer skylar grey and actor aaron kwok open the flagship by crushing a bottle of champagne [top to bottom]