hong kong + china: re/interpret

© lane crawford - installation by john meng

lane crawford is an influential player in the upper echelons of the retail landscape in both hong kong and china. the luxury store chain has just kicked off re/interpret, a new campaign which features a curated range of new s/s 2015 men's and women's collections, all brought with lane crawford's expert view on creativity, transformation and individual expression. this is done by creating a exploratory context that transcends the usual parameters of fashion and lifestyle. the eclectic campaign sees collaborations with a number of leading creatives from home and abroad, such as instant hutong, john meng, sjors van buyten, milk design and neochaedge. the made a series of store installations which are now display at lane crawford stores. renowned beijing-based fashion photographer chen man was asked to shoot the prestigious re/interpret campaign.

© lane crawford - installations by kim kui tang and john meng [top + bottom]