hong kong: burberry flagship store opening

© burberry - say what? there are sixteen burberry stores in hong kong alone. when it comes to china, burberry makes its presence felt. the british brand knows how to play its cards in the luxury retail arena and the importance of hong kong as the country's undisputed fashion hub. so, burberry officially opened a new flagship - its 16th store in the city - last week on bustling canton road. measuring a spacious 5,500 sq.ft., it features a design concept developed by creative director christopher bailey with british materials and themes with external led screen walls showcasing burberry content. the opening bash was held at an art gallery across town, and pulled a massive crowd of 700 celebs and fashionistas. brit rock band one night only was flown in from the u.k. to perform a gig, as did local canton-pop group rubberband. flagship location: 30 canton road [tsim sha tsui].

© burberry - will.i.am at the opening bash and brit band one night only on stage [top and bottom]