hong kong: aesop store opening

© aesop

when it comes to luxury goods, hong kong ranks as one of asia's most mature markets. it's no surprise that aesop is doing quite well here, having a presence in the city's leading shopping areas. but the australian cosmetics brand still finds room for improvement and it has just added a new store in the tim sha tsui area. it's located at elements, a massive upscale shopping mall and entertainment complex, and features a signature shop interior aesop has become additionally known for. the brand's design team have used slotted timber for the shop façade and doorway, and it extends into the shop as ceiling decoration.

inside the store the wood is framed by immaculate white plastered walls and flooring in a similar hue. strategically placed wall incisions showcase aesop's coveted merchandise, alternated by linear protrusions at the far end of the store that serve as shelving. taking center stage is a sales counter which also incorporates a hand-treated, perforated brass sink and top that provides textural variation to the sleek setting. the new aesop store carries the brand's full range of skin, body and hair care products. location: elements, 1 austin road west, shop 2118 [tsim sha tsui].

© aesop