hanover: aesop store opening

© aesop

aesop continues its expansion into germany's second-tier cities as the recent opening of a new signature boutique in the heart of hanover proves. the new retail space, measuring a compact 35 sqm. [377 sq.ft.], is situated on the premises of kastens hotel luisenhof, but has its very own street entrance. for the interior design, the australian cosmetics brand has once again collaborated with munich-based creative practice einszu33. inspiration was drawn from the frankfurt kitchen, considered the forerunner of modern fitted kitchens and developed in the 1920s for a housing project in, yes indeed, the city of frankfurt. interestingly, the design also makes use of existing elements, notably the red floor tiles. a suspended storage system, made partially from repurposed wood and replete with built-in sink, covers all walls, and intentionally contrasts with a supersleek metal sales counter that's placed in the middle of the store, and a vintage chandelier by carlo scarpa dangling from the ceiling. the new aesop boutique carries the brand's full range of skin, body and hair care products. location: kastens hotel luisenhof, luisenstrasse 1-3 [mitte].

© aesop