gothenburg: nudie jeans repair shop opening

© nudie jeans

after opening up several much-publicized outlets in leading cities across the planet, nudie jeans does its homebase of gothenburg justice with a stellar nudie jeans repair shop of its own. occupying 55 sqm. [592 sq.ft.] ground floor space of a 17th-century building in the heart of the city, the store has been designed by in-house interior architect ida toll who has fused the building's original elements with matching raw and repurposed materials. wood flooring has been left untreated while tubular steel piping is resolved into clothing racks, hung by suspension natural leather straps.

the fitting room drapes are constructed from different grades of dry nudie denim and signature vintage furniture pieces are a nod to the brand's past. adding a contemporary touch are plates of raw copper and zinc, appropriated as canvases for hand-painted brand signage. taking centre stage is a floor denim display which integrates the cash wrap. another signature element is the in-house workshop which provides shoppers with expert repairs on their trophy denim pieces. the new nudie jeans repair shop offers the brand's full denim collection. location: drottninggatan 49 [centrum].

© nudie jeans