global: vac from the sea

we love our easy-breezy lifestyles filled with fashion, cool sneakers, gadgets and all the other must-have trophies but when it comes to the world we live in, we don't care as much. did you know that the pacific ocean is polluted with the largest floating garbage islands in the world? some are several times the size of the state of texas. yet on land, we struggle to get hold of enough recycled plastics to meet the demand for sustainable vacuum cleaners. with its vac from the sea program, home appliances manufacturer electrolux intends to gather plastic garbage from the world’s oceans and turn it into a number of vacuum cleaners. the company aims to increase the production of sustainable vacs to 100% from the current 70%. the main barrier to taking the next step and increase the share of recycled plastic in home appliances is the uncertain supply of recycled raw material. much research and progress is currently being done by the recycling industry. however, to fix the imbalance in supply and demand and get the cycle working, overall consumer perception must change and barriers to recycling become lower. visit vac from the sea to find out more.