global: the misguiding guide of amsterdam

© scotch & soda

if you're headquartered in a city as iconic as amsterdam, it's not exactly a stroke of genius to utilize it to get your message across. or is it? since its inception, apparel brand scotch & soda has been deliberately flaunting its roots, blending bits and pieces of the dutch capital into its identity and ad campaigns. but now, taking matters to a whole new level, the brand has become an unadulterated advocate, and lays bare cool, under-the-radar spots across town in a newly printed guide. aptly entitled the misguiding guide of amsterdam, it's a full-colour publication featuring interviews conducted by vogue netherlands features director fiona hering with a handful of local in-the-know creatives. these talks not only reveal a slew of information on their preferred and often off-the-beaten-track spots that only seasoned amsterdammers know about, but are also spiced up by compelling, urban-flavoured shots of lensman mounir raji and jan rothuizen's entertaining map drawings. the guide will be distributed through scotch & soda's global retail network, but can also be viewed on your smartphone after downloading the brand's app

© scotch & soda