global: the masters of photography - annie leibovitz

© the macallan / photography: annie leibovitz

single malt scotch whiskey brand the macallan continues the masters of photography, a global creative campaign. it's framed around the theme 'the macallan. the last word', and this time it depicts a day in the life of scottish actor-on-the-rise kevin mckidd. this third edition was shot by yet another directional creative, photographer annie leibovitz. mckidd was photographed in new york city at various locations and settings, corresponding with different periods of the day and different moods, and within reach of glass of the macallan. interestingly, as a youngster mckidd worked for a local coppersmith at the macallan distillery and has since then retained an affinity with the whiskey brand. 

© the macallan / photography: annie leibovitz