global: sustain

after the initial hesitation and elaborate preparation a.p.c.'s jean touitou releases sustain, the brand's first fragrance. the new unisex product has been developed in collaboration with l.a.-based artisan perfumer haley alexander van oosten, contains 12 essential oils and is inspired by, belief it or not, jean touitou's 'perception of the smell of a guitar case in which rose petals would have been scattered'. the sustain fragrance comes in a strikingly off-beat wooden bottle and will drop in a.p.c. stores across the planet today. © a.p.c.